Simon Hinchliffe gained a Master’s Degree in Graphic Communication from The University of the Arts London, before taking up his design career in the United States in 1996. He's an art director/designer with 30 years of professional experience working in a number of design disciplines including information architecture, user-interface, print, and brand development. He’s provided design consulting for a number of top design agencies around the world and in 2003 set up his own design practice in the United States. Sense Company is a collaboration of experienced design, marketing, and technology professionals who have worked together since 1996 on a multitude of projects for high-profile clients.